How Union AI uses Quivly to get ahead of customer risk and deliver value
Customer Profile
Union AI, the AI development infrastructure company and the largest contributor to the popular open-source workflow orchestration platform Flyte, relies on a core set of GTM tools to drive expansion and customer success. With a highly technical product and a diverse customer base, the Union AI team needs to track market signals, customer health, and competitive intelligence with precision.
The Challenge: From Reactive to Proactive
Before Quivly, Union AI's Customer Solutions (CS) team, responsible for customer adoption and engineering faced challenges in staying ahead of customer changes. The team was utilizing basic solutions to scrape information with online mentions about Flyte and Union.ai. These required maintenance and overhead. Other manual mechanisms were error prone. Furthermore, their existing intelligence tools were falling short:
- Poor Customer Visibility: The team was at risk of being caught off-guard by customer priority shifts that could impact renewals or expansions.
- Manual Pipeline Prioritization: Outbound teams lacked precise, automated context for prioritizing their pipeline.
The Solution: A Core GTM Intelligence Pillar
Union AI deployed Quivly as a proactive signal intelligence engine and a valuable Go-To-Market (GTM) tool. Quivly tracks customer market signals and relevant job postings to deliver daily, actionable insights.
Initial Results (First 4 Weeks)
- •163 new insights discovered across customers and tracked keywords
- •52 signals (32%) identified as highly relevant to Union AI
- •34 distinct companies (including 25 new logos) uncovered that were hiring for roles mentioning Flyte open-source software
The Results: Daily Engagement & Tangible ROI
Union AI's adoption of Quivly provided immediate, tangible value and is now a core part of their daily workflow.
"We look at Quivly notifications everyday. Quivly has become a core part of our customer intelligence stack."
Proactive Customer Management
Quivly surfaced news about a major customer's internal priority shift, allowing the Customer Success (CS) team to be prepared.
Strategic Engagement
Quivly identified a significant shift in a key partner's strategic landscape, enabling Union AI to reposition its engagement strategy.
Automated Pipeline Prioritization
Job alerts from Quivly are directly integrated into Union AI's GTM motion, proving useful for outbound context and pipeline prioritization.
The Future: A Strategic Partnership
Quivly is developing future features with Union AI to further enhance their GTM intelligence:
- Deterministic Customer Health: A data-driven health score linked to internal usage metrics (like compute/node hours) to provide leadership with a "bird's-eye view" for identifying expansion opportunities.
- Stakeholder Relationship Intelligence: Mapping sponsors, champions, and power users to their specific priorities and value realization Key Performance Indicators (KPIs) to understand deal safety and multi-threading, addressing a "huge gap" in the market.